Understanding motivators gives you insights into the fundamental drivers that influence how individuals engage with their tasks and coworkers.
Equipped with this knowledge a savvy manager can optimize their team for productivity and success, and an individual can learn to steer their choices for the best and most fulfilling work life possible.
Every person has a range of drivers that underlie their actions and attitudes.
Motivator assessment tools are designed to objectively measure these motivators by examining them across six distinct categories:
ECONOMIC • CONCEPTUAL • POWER • AESTHETIC • REGULATORY • HUMANITARIAN
We refer to these six as the Universal Motivators.